Cookie policy.

A cookie is a small text file placed on your device when you visit a website. It is used in particular to make the website work, to remember your preferences or, with your consent, to measure audience and personalise advertising. Similar technologies (pixels, local storage) are subject to the same rules.

The website www.pureandlab.com does not place any cookies and does not use any trackers: no audience measurement tool, no advertising, no embedded third-party content — the fonts are hosted with the website. You are therefore not asked for consent when you visit.

Like any hosting provider, our provider Vercel records technical logs (IP address, date and page visited) that are necessary for the security and proper functioning of the service.

The link to our Instagram account takes you to that social network, which applies its own cookie policy.

The online shop runs on the Shopify platform and uses three categories of cookies:

• Strictly necessary cookies: shopping cart, secure payment, language and currency, fraud prevention and remembering your cookie choices (for example cart, localization, cart_currency, _shopify_essential, _tracking_consent). They are essential for the shop to work and do not require consent.
• Audience measurement cookies: visitor statistics for the shop (for example _shopify_y, _shopify_s). They are only placed with your consent.
• Advertising cookies and pixels: the Meta pixel (Facebook and Instagram) measures the effectiveness of our advertising and allows us to show you relevant ads. It is only activated with your consent.

On your first visit to the shop, a banner lets you accept or refuse non-essential cookies. Refusing does not prevent you from placing an order.

Cookies are kept for a maximum of 13 months. Your cookie choice is remembered for the same period, after which you are asked again.

You can change your choice at any time through the shop’s cookie banner, or delete cookies already placed through your browser settings:

• Google Chrome
• Safari
• Mozilla Firefox
• Microsoft Edge

Blocking certain necessary cookies may prevent the shop from working properly, in particular the shopping cart.

For any question about cookies: info@pureandlab.com. The processing of your personal data is described in the Privacy policy.